WELCOME

HELLO! I'M RUTU, AND THIS IS MY PORTFOLIO.

I AM A SOCIAL CONTENT PRODUCER AND VIDEO EDITOR, FOCUSED ON CREATIVE EXECUTION AND MEASURABLE GROWTH.

SEE EXAMPLES OF MY WORK BELOW.
GET IN TOUCH VIA EMAIL OR LINKEDIN.

LATEST

BRAND: FOREST E-BIKES (SPEC AD)
ROLE: SHOOTING, VIDEO EDITING, COPY

BRAND: HAPPY TOKYO

ROLE: VIDEO EDITING, PLATFORM-NATIVE OPTIMISATION

BRAND: URBAN ELEPHANT FEST

ROLE: VIDEO EDITING, GRAPHICS, CONTENT STRATEGY AND PLANNING

BRAND: IVY STUDIOS

ROLE: SHOOTING, VIDEO EDITING, CONTENT STRATEGY AND PLANNING

BRAND: GOOD LITTLE BOTTOM

ROLE: VIDEO EDITING, CONTENT AUDIT

CASE STUDIES

CASE STUDIES

Urban Elephant Festival:
Social Management

Platforms: Instagram and Facebook

My Role: Build repeatable content ideas, plan a monthly calendar, produce graphics and reels, and light community management.

The Challenge:

Reactivate existing audiences, reach into non-follower networks and gain meaningful interaction using organic content.

The Result:

Across 60-days preceding the festival day, more than half of the 10k reach was driven by non-followers. Engagement across all metrics was up by more than 2x account average.

+186%

Comments

+103%

Saves

+201%

+82%

Likes

per 1K views vs 2025

IVY Studios:

B2B Lead Generation

Platforms: Instagram and LinkedIn

My Role: Create a campaign to drive leads for a sustainable interior design studio and co-working space.

The Result:

Campaign content (6 high-quality posts) delivered 32% of all LinkedIn impressions annually.

Instagram content led to 2x profile visits compared to all non-campaign reels combined. 56% attributable conversion from Instagram profile interest to website visits.

+83%

Profile Visits

on posting day

vs anual average

+137%

Profile Visits

day after posting

vs anual average

+56%

Convert to Website Visitors

after viewing the profile

The Challenge:

Drive curiosity about the brand's unique identity, convert offline connections to an online community, and signal expertise to potential clients.